Dr. Paul Mathew’s brand identity was apparent to us right off the bat. His warm, caring personality made it plain to see that he was all about putting patients at ease. Additionally, the pride he takes in his expert use of cutting-edge dental technology was something we were determined to touch upon in his branding communications.
MD + CO was faced with the challenge of giving the site a high-tech look and feel while simultaneously making patients feel as comfortable and invited perusing the site as they would be in Dr. Paul Mathew’s office. The end result exceeded the client’s expectations and then some.