Dr. Ratti Handa’s comprehensive practice is more than a means to a cosmetic end. It’s an approach that empowers patients and transforms them from the inside out. “Feeling good is the first step towards achieving your full potential,” remarks Dr. Handa. This spirit of transformation permeates every aspect of her thriving practice.
And so MD + CO approached brand development and its execution with an eye towards complete integration of every touch point so that the idea of transformation could be felt by every patient, every time. From the simplest cleaning to the most complex cosmetic procedure, we wanted to illustrate how treatment at the practice is imbued with a quality that is almost spiritual. We took an oral healthcare center and elevated it to a place of healing and transformation, telling their story through an integrated marketing plan that included the website, videos, and social media.